How 42watt identifies winning communication angles.
42watt helps homeowners make the switch to energy-efficient heating and home renovation. In a crowded market full of big players, the lean team needs to know exactly which communication angles move people to convert.
Human intuition, tested at AI scale.
A crowded market and a lean team, turned into a clear read on what actually converts.
42watt operates in a highly competitive space with many big players where standing out requires knowing exactly which communication angles drive results.
As a lean team, they needed a solution that would enable them to test their hypotheses with as little manual effort as possible.
They identified their primary conversion landing pages and set up experiments across all of them in one go.
The team combined their own market knowledge with Optimeleon's AI insights to test distinct messaging angles, some rooted in their own research, others proposed by the AI.
Optimeleon identified high-impact variants by testing multiple angles, including hero visuals.
Several AI-driven winners significantly outperformed the baseline, broadening their understanding of what their users truly care about and providing a strategic blueprint for 42watt's long-term growth.
