How dentolo increases MQLs across their landing page portfolio.
dentolo is a fast-growing insurtech offering dental and health insurance. Its marketing team runs a large portfolio of landing pages across multiple products, where optimizing each one by hand quickly adds up.
Optimize a whole portfolio, sustainably.
Many pages, multiple products, about an hour a week. Optimeleon delivered a consistent, portfolio-wide lift.
dentolo manages a large portfolio of landing pages across multiple insurance products, where optimizing each one manually would require a significant amount of time and effort from the team.
They were looking for a way to sustainably generate incremental conversions across their portfolio, without the heavy workload that typically comes with it.
dentolo launched an initial campaign to establish a performance baseline and gather meaningful user data.
They used their learnings to identify distinct user behaviours and winning creative angles.
With winning angles confirmed, they expanded their portfolio with additional page variants built around those angles.
Optimeleon generated 18 landing page variants that consistently outperformed the baseline over a 4-month period.
This secured a consistent conversion lift across the portfolio of pages, while capping manual effort to about 1 hour per week.
Bonus: their insights now inform creative decisions across other channels too.
