How McFIT boosts conversion rate across customer segments.
McFIT is one of Europe's largest fitness chains with hundreds of studios and millions of members across the continent. A lean performance-marketing team runs high-volume acquisition across all different channels, from paid search to Snapchat, with every point of conversion rate moving the bottom line.
Enterprise optimization with a startup team.
Big spend, many channels, wildly different audiences. Optimeleon helped convert each one, for a significant lift.
McFIT operates in a highly competitive market where conversion rate is critical to maintain profitability. They have heterogeneous audience segments, but lacked the resources to understand and convert each one effectively. Being a lean team, they needed to scale experimentation without increasing manual effort.
McFIT quickly created and launched multiple high-impact variants with minimal effort, leveraging Optimeleon's native AI content generation. Each variant was built on a distinct hypothesis, with copy and visuals tailored to specific audience segments. They launched the campaign with a “maximize conversions” objective.
Optimeleon's algorithm identified multiple winning variants across different audience segments and subsequently directed McFIT's traffic to maximize incremental conversions. This resulted in +16% more new customer contracts, contributing significantly to their ambitious business goals.
